Board Of Directors

Song Shang

General Executive Director - COOMA / China Optics & Optoelectronics Manufacturers Association was established in early 1987 and approved by State Council, the social organization voluntarily sponsored by enterprises and institutions engaging in optics and optoelectronic science researching, manufacturing, teaching and studying through out of the country, which was a civil organization approved by Civil Administration of China.

ZDEC - Zhongqing Digital Equipment Co., LTD / ZDEC is a integrated company, and specialized in the development and research of various products portfolio of LED display and lighting drivers, controlling equipments, and relevant technologies. It is also a unique and global company which combined with the design and application of IC, Controllers, and Technology in the LED display and lighting industries.

Song has been in the LED technology field since 1996 suppling the industry with complex and novel solutions to run LED systems.  His low level engineering and technical knowledge of LED control systems combined with his supply contracts and relationship with over a hundred LED manufacturers gives Aurora the direct insight into some of the best LED manufacturing facilities in China.

JP Hurwitz

Vice President Sales & Marketing - Dynamic Devices, Wilmington, Delaware Dynamic Devices is a premier provider of lab automation solutions to the life science industry.  We are a recognized leader in motion control, liquid handling, microarray nano technology, high speed rapid prototyping and application development.  With combinations of standard liquid handling platforms and custom integration services we deliver complete customer solutions.

Jeff has been actively growing companies in the technology field for two decades.  With experience in high growth technology companies, his background gives Aurora the focus, marketing and strategic direction for growth while supporting aggressive sales numbers with the best customer support available. His professional sales management will maintain strong market penetration while implementing the highest technological advances for customer investments.

Richard Zhang

President - Service West Electronic Repair, LLC, Reno, NV / Service West is a display repair center dedicated to provide excellent, timely and profession service. Service West is a Manufacture Authorized Service Center (ASC) on most major brands. An ASC has to meet specific quality of service standards, maintain updated diagnostic equipments needed for properly diagnose and accurate repair. ASC has access to original manufacturer replacement parts, service schematics and technical assistance; these are essential for a quick turnaround repair and less expensive cost.  Major accounts include: Best Buy, Circuit City, Wal-Mart, Sam's Club and RC Willey Extend Warranty Center.

Richard has been actively running the largest ASC in Northern Nevada and has the technical repair management background that gives Aurora the leading edge in the diagnostic and repair of our LED Display product line. His direct involvement and communication skills with the technical support facilities in Asia, makes for a perfect fit in supporting both standard and custom LED display products.

Yue Zhuan Li

Yue Zhuan Li has two decades of experience in leading multiple aspects including manufacturing, import/export, project development and operations. His excellent understanding and direct interface between China and the United States provides a strong bridge of leadership between all parties.